I like to think I am a problem solver, an optimizer, and a passionate person about many things. Marketing is my profession and here are three key areas I consult upon
this is a fairly new term, but the idea has been around for awhile. Search engine optimization is the prehistoric form of this marketing tactic, but nowadays, use of creativity, analytical thinking, and performance metrics to sell products and gain virility online. Growth hackers these days aemploy search engine optimization, website analytics, content marketing and A/B ad testing to push exposure to the max. Growth hackers focus on low-cost and innovative alternatives to traditional marketing like using social networks, SMS and email marketing instead of buying advertising through more traditional media such as radio, newspaper, and direct mail. Marketing in this fashion is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second.”
Another buzzword that has really taking off. I like to think content as being YouTube videos, infographics, instructographics, constructographics, memes, Spotify and Soundcloud playlists, Adwords ads, and of course old fashioned blocks of text. Marketing with these mediums is a sure-fire way to lower sales expenditures and focus on a messaging that is more under your control and consistent. Content does not need to take a vacation to ward off burnout, it never gets sick and does not show up late. It is a fresh as you allow it (or how quickly you can make it happen), can get old but sometimes considered “evergreen” and shows up right when it needs to, when it needs to in front of who it needs to be in front of.
Cold-calling is great or god-awful depending on who you speak with. Out of the calls you make to get the “yes” how many people did you upset getting the yes? (Yes, I hate cold-calling, so speaking to me you’ll hear how invaluable I believe it really is) Believe me, those wasted calls could have been time spent writing something for lifetime value. You can’t get those missed minutes back when you were leaving a voicemail never to be returned. Generating and nurturing leads an using lead scoring methods is a much better way to talk to who wants to speak with you and not burn leads with attention that was not asked for. How much better is selling when you reach nothing but interested people all day? There is a reason marketing expenditures are on the rise in the 21st Century while cold-calling telemarketing jobs still have the highest turnover rate of any sales job around.
(More coming soon on this fourth area)
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