It is hard enough today just getting content written, edited and placed at the right time to wonder how you are going to get views. It is great content, so it should get multitudes of traffic! You sat, toiled over the keyboard, researched your facts, and even got a few great graphics or a quote perhaps to really make it pop. Everything aligns, you have your article, it goes live at the most analytically sound day and time. As you check over the next hour for signs of readership, then again a few hours later and still nothing. Then the following day you still find almost no views, or worse… no views, and be overcome with frustration to think of all the energy and care that went into zero ideas shared with the world. The time passed, the world turned and it seems you did nothing to contribute to a more educated society.
Making sure your content is great is surely the best thing you can do for your search engine optimization. The internet is a large place however and it is easy to get lost amongst the other competing content begging for an eye to scan it. User experience is showing to be the most critical SEO component but beyond the overall architecture of the site, on-page optimization and off-page factors must be taken care of first. While not everyone can become an SEO in their spare time and have other passions they would rather be experiencing and writing about, it is obviously a necessary evil. Here are a few tips on how to make sure you are getting more organic hits to your site.
On-Page Factors Fuel Search Engine Findings
My first sales manager in my SEO career explained it all in terms of a library system. The internet is a library and the search engine is the librarian. As you create new content, you are essentially “turning in” the book to the librarian and asking for a proper indexing in the library. Two things most books have are a Table of Contents and an index – almost all non-fiction books have index that I have found and many fiction books in the science fiction genre have an index. Without an index, your content is a block of text. With that index however, you can create a quick blurb on what he content covers; useful for humans and search engine robots. While these robots spend a fraction of a second on your content indexing it, making sure it has that index handy is crucial. Making sure every post gets traffic is a bit trickier these days, but it can be done taking a few things into account on each post.
Simply State It With Tags
Just tell the search engine what to do; simple right? Nothing too bulky, but classifying it your content into two or three ideas the content covers helps search engines categorize your words. It also starts to grow your blog out in tag pages. Twas’ once a poor SEO practice due to duplicate content is now favored by search engines since it simplifies your content for users. By inserting your own searchable terms, you are helping to categorize the content for proper ranking. The same goes for alt image text. Highly overlooked (and it made a world of difference when I discovered it) but alt text for images help describe what is in the picture where search engines cannot “see” a picture and tell what it is like a human can.
Funnel Your Audience Into Making the Right Moves
Making sure you solve the question to the answer is the goal. It has always been the case with a search engine, like Google, but now SEOs are seeing the big picture and user experience (UX) is critical. I have seen very recently that Google has taken a keener outlook on user intent. It is vastly more critical to worry about what sorts of problems you solve for your reader and where your facts come from than to look at a keyword strategy. It is the same way they have looked for links to be natural over the years and your keywords should likely be inherent, so you can stave away from stuffing or cloaking tactics. Even gated content has it’s place in the search engine space. It is seen as a more end-user level (buying level) content, white papers and testimonials versus question search queries that will pull up more top-funnel content, like how-to guides, reviews and lists.
To simplify it a bit, just remember that each page of your blog or website should answer a single question. You might think, “I have no singular right answer?” Sounds like you have a lot of writing to do and that is a good thing! Resource hubs have been a growing concern for businesses as they see the rise of successful bloggers who have paid their dues writing for years. Over time, your hub will answer a whole range of questions, and if you are smart, offer a valuable something that can generate revenue. I am sure profitability from your blog has crossed your mind, and this is a solid plan for search engine dominance!
Content for Every Place, and a Place for Every Content
Placement is a lot like a business or finding the right home – it is all about the location. I find it helpful at this point to decide after may content is written to find a place to put it. Sure you have your blog, but an interconnection of your content through multiple channels is what makes the internet a “web”. Link building, or the spammy practices of it, are long gone, and we now look at content linkage in a new way. Let’s look at where we might put things, so we can get a better understanding of how they can link properly for safe yet simplified SEO.
Our Own Blog
First place you think of but maybe the last place new content may be needed. To first break your mental idea that your blog is the only place worth placing your content and effort, ask yourself, is this critical content, or “correctional” content? Critical content is the end, the idea, or the call to action as marketers so call it. That is for keeps, and the meat on the bones. The correctional content, as I call it, corrects the reader’s actions to a critical piece of content. It is what drives the reader to make your desired reaction – come to your site, download this ebook, or listen to this podcast – again, your critical content. If not essential, it is likely best placed elsewhere.
Create a Niche Blog
Ever just thought of a new blog for your thoughts? Why cram the same blog with new content, especially if it is unrelatable, when you can bring new life into the web with a niche blog? Sometimes the best SEO comes down to a niche of thought you take care of and master. Easy rankings to those few experts who work hard building the knowledge base. If that niche is however relatable to your original blog, you can create a proper link from one thought to another. These links and the relationship they create between webpages are what many search engines still uses to rank websites, but it also can create valuable click-through traffic.
Do Not Reinvent the Wheel, You Can Always Borrow One
Of course you can always find these niche blogs already sprouted up across the web, complete with rankings, great content and a fellowship that you can leak some click-through traffic from if you approach them with a great guest post piece. Many times these types of sites are clamoring for content to feed their audiences that return often for the good reads. Good things come to those who are friendly and ask nicely 🙂
One of a Many Social Networks
Sometimes content is not worth a blog post, but it might be great fodder to fuel some clicks. It may have started as a great idea, but when it came down to it, it was not robust enough for a full post. No fret and do be so quick to scrap because it might be better to break up the content into smaller chunks, like tweets of 140 characters or less, while remembering to leave room for @mentions and #hashtags. Then link back These days, social signals are a measurable hint of how valuable content is for search engine. That little idea might mean big traffic for a little blog when compacted into a well-placed and timely update. In the end, your SEO will not come from one single source of effort, nor a single network of users to gain great search engine rankings. Thankfully however, you do not need to be overly versed as one once did for good search rankings. Many content publishing platforms come with SEO tools built in or available in plug-ins and patches, so technical groundwork has been laid for most of us. It is best to look toward solving funnel issues and how users interact with offsite content to learn how you can appeal more to a user, hence furthering your search engine rankings.